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Geary Johansen's avatar

Good essay. It really made me think about the problem of expert credibility, social media and nuance. Have you ever heard of Solution Aversion? It's a neat little bit of research which shows that the only difference which smart people demonstrate when asked to evaluate empirical evidence which contradicts a previously held belief is that they are able to come up with more means of discrediting said piece of evidence. I think this a highly informative piece of research, because it not only shows how human distributed networks tend to polarise, but also holds the key to understanding another phenomenon- the tendency of people to commit to an evidence gathering exercise which makes them believe that a problem they've been studying is far more serious than it actually is.

A good example of this would be climate change. Anybody who has read IPCC reports and summaries directly for more than a decade will know that although climate change is a very serious long-term problem, there is no feasible scenario which makes climate change an existential threat or a civilisation destroyer other than Black Swan events. I don't want to get into too much detail, but it's relatively easy to research online the assumptions that went into RCP/SSP 8.5 and see they bear no relation to a business as usual scenario an in all probably the current worst case scenario for 2100 is the Rocky Road scenario. Anyway, I was more interested in climate change as a means of explaining how governmental and institutional forces can find themselves exaggerating a problem as a means of attempting the galvanise a shift in public policy, only to find themselves in danger of losing their institutional credibility. The aims may be noble but the results are predictably catastrophic.

Here's why. The ability to detect dissembling, managed narratives or even information massaging and utilising fear as a means of inducing behavioural change simply doesn't correlate with general intelligence. If anything, the highly cognitive and highly educated have a blind spot in this regard because class affinity means that they far more likely to believe that 'people like them' are going to be more likely to be operating from 'pure' motives. The same simply isn't true of most of the population in Western countries- although 50% of the American population might possess 'some college', it's highly likely that only around 20% fit the educational background necessary to confer an automatic belief in the credibility of experts. Whose still, those who do tend to occupy elite governmental and institutional roles are highly susceptible to groupthink, because they tend to drastically overestimate support for their policies and ideas within the population. A good example of this would be the progressive component of pre-Musk Twitter. Progressives accounted for 50% of all tweets, despite being only 8% of the population.

So how did the UK differ in its handling of vaccines and Covid restrictions? Well, although the legacy media supported an elite narrative, the British government adopted a 'warts and all' approach to furnishing information. Government websites quickly admitted that their had been vaccines deaths including mRNA deaths, but that they were exceptionally rare. Even the most fringe conspiracy sites stuck to a limit of 1,000 vaccine deaths from AstraZeneca and 1,000 vaccine deaths from mRNA- in a population where roughly 90% of the over 18 category received the initial double jab.

It's also worth noting that although vaccine uptakes were high in the initial round of vaccinations, booster shots had a much lower rate of uptake. This is because although the British government acquitted itself pretty well on access to unvarnished and unmassaged data, it also quickly got itself into the habit of producing drastically overegged worst case scenarios for Covid case projections trying to induce people to change behaviour. What made matters worse was that although the Tories never actually went ahead on introducing vaccine status based restrictions (over than on flights), they continuously raised the spectre- and large segments of the British public, coded along lines of class rather than political affiliation quickly developed a reluctance to take further vaccines.

My final point is nuance. For anyone who has studied the data it quickly becomes apparent that the only time that lockdowns actually worked was right at the very start of the pandemic. This isn't because lockdowns actually stopped the virus (sea barriers being the exception). It's because it limited the initial wave of infections to relatively young and healthy real economy workers dealing with the public. In effect, it provided a limited from of herd immunity by infecting individuals who would have otherwise acted as super spreaders. But how many people would be willing to concede both that locking down two weeks earlier in most countries would have saved lives, whilst also agreeing that after this initial wave lockdowns became relatively ineffective- or at least only effective insofar as they convinced particularly vulnerable elderly individuals to cut off all human contact, other than the occasional open air contact with a delivery driver or a family member?

This can teach us a lot about how to maintain institutional credibility. First, furnish a 'warts and all' approach to information management. Second, no matter how noble the aim, don't try to massage the information to produce a morally beneficial result. Trust is more important, and people can see right through experts trying to persuade. Third, don't use fear- as we've seen with recent populist rejections of green policies, persuasion is far more likely to obtain far better results than fear aimed at producing behavioural change.

And if you doubt this last point- exactly how many additional days of annual leave did you get last year for using socially responsible green methods of getting to and from work? if it was less than three- they really haven't even begun to try to persuade people...

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Peter Gerdes's avatar

I think it's worth distinguishing a few different issues:

1) Control by elites vs control by elites whose values systemically differ from those of non-elites.

2) The effectiveness of explicit attempts to label and limit 'misinformation' vs the effectiveness of a system where people's information is organically controlled by elites because they can find elite sources they trust to appropriately inform them.

I'd argue that the thing we've lost is the ability to assume that the full Overton window of the populace is sufficently represented in expert opinion that you can trust relatively mainstream sources that consult these elites to adequately represent the best arguments for all sides.

Without this the problem is that many non-experts realize they can't always trust experts to give counterarguments/context if it existed so even when those experts are telling the simple truth they can't rely on them and thus they can't draw rely on experts to recommend media/information.

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